Genesis Adventures, Inc. — Est. 2002
Event Services
Full-service event management from concept to execution — powered by two decades of experience building world-class endurance events, community initiatives, and global brands.
20+
Years of Experience
78%
CAGR Revenue Growth
700+
Schools Served
360+
Global Affiliates
Brian Duncanson
Founder of Genesis Adventures, Inc. (est. 2002) and co-founder & General Manager of Spartan Race / DEKA. Brian helped grow Spartan Race from a $100,000 napkin plan into a $100M+ global brand operating in 40+ countries — one of the most recognized names in endurance athletics.
He also founded My School Color Run, a school & corporate fundraising platform that grew to 700 schools and 100,000+ participants per year before its successful sale in 2019. His MBA from Pepperdine University and BS in Computer Science & Mathematics from Northeastern University give him a unique blend of analytical rigor and creative execution.
Our Capabilities
Full Event Management
Concept to execution for endurance events, fun runs, 5Ks, triathlons, and community events at any scale.
Marketing & Sponsorship Strategy
Strategic brand partnerships, sponsor acquisition, and multi-channel marketing campaigns that drive registration and revenue.
Pricing Strategy
Multi-tiered, inventory-based pricing models that maximize revenue and create urgency — proven at scale with Spartan Race.
Affiliate & Partner Programs
Built and sold the DEKA affiliate program into 360+ locations worldwide. Expertise in scaling through partnerships.
School & Corporate Fundraising
Founded My School Color Run — grew to 700 schools and 100K+ participants/year before selling in 2019.
Analytics-Based Event Growth
Data-driven approach to scaling events — achieved 78% CAGR in revenue over 10 years at Spartan Race.
Get in Touch
Ready to bring your event vision to life? Submit an inquiry below or reach out directly at [email protected]