Spartan One · Co-Founder of Spartan Race
Speaking & Consulting
Keynotes, workshops, and strategic guidance from the co-founder of Spartan Race — 25 years of navigating chaos, building movements, and forging resilient brands.
Becoming Spartan
Leveraging Friction to Forge, Scale & Outlast
“I built the mountain. Brian wrote the map. If you want to scale a movement that can survive anything, start here.”
— Joe De Sena, Founder of Spartan
This is the raw, tactical history of how a fire-breathing visionary and an intrepid navigator built the world's leading obstacle racing company — from a $100,000 napkin plan to a global movement destined for the Olympic stage.
Be the whetstone, not the pillow. AROO!
The Navigator's Code
FORGE
Do more with less, accomplishing critical goals when resources, people or time are limited.
SCALE
Use agility and creativity to outmaneuver and speed past larger, slower competitors.
OUTLAST
Build loyalty by understanding psychological drivers that keep customers coming back.
PIVOT
Counter uncertainty and disruption when conditions change and plans fall apart.
REBOOT
Recover and rebuild after setbacks by applying the same principles in times of crisis.